How Pickright Is Redefining Product Experience Using Apxor

As a fintech startup, Pickright needs to understand what users are doing on their app. What events they are performing and what is their behavior. They found that Apxor offered a great pocket friendly solution for startups and started using it to understand user behavior.

To understand the how and why behind new user behavior, Pickright uses Apxor's Onboarding Funnel Analysis. Pickright identifies the drop offs in the funnel to tap in to the right opportunity segments.

Pickright has been using Apxor to understand the behavior of users logging in via various channel partners. Using Apxor’s Product Experience Intelligence, Pickright compares different cohorts of users and analyzes their event consumption patterns. Also comparing different behavioral and conversion analyses to identify the reasons behind users' behavior and actions.

Using Apxor, Pickright now understands clearly what actions users are doing on the app, and why they are doing those actions. This has led to discovery of drop off patterns during the login. Pickright’s team is working on improving the login methods to reduce churn and improve product experience.

The team has identified typical drop offs in the login methods and is improving the product experience to minimize the churn during onboarding.

Pickright’s vision is to make every individual be financially independent. Pickright’s CEO, Archana, often conducts webinars to help people understand how to become financially independent. Pickright wanted more users to engage with their webinars.

Pickright is an innovative company. And they have been using Apxor’s smart nudges in traditional as well as innovative ways.
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Pickright has also used in-app messages to nudge users to join their webinars. These messages are shown to users before the start of a webinar, to generate more awareness and improve attendance and engagement.

A surge in their webinar attendance was seen after the app users engaged with the in-app message.

As a startup, PlayStore ratings play a very important role in Pickright’s growth. Pickright is looking to get good ratings from happy customers.

Pickright uses Apxor's Contextual Surveys to nudge users in their right happy moment to give Playstore ratings. Identifying the right happy moment of the user and then nudging them to give ratings on Playstore is a great technique to get the most positive ratings.

Identifying the happy moment of users when they can be nudged to give positive ratings for the app is a critical aspecti which is often missed.

Pickright capitalized on micro moments when user is happy inside the app. Contextually timed inapp rating survey boosted Pickright’s playstore ratings.