How Vedantu saved 1 Crore in Sales Cost using Apxor

Vedantu, a leading player in the competitive edtech industry, faced a significant challenge: locating more intentional users with higher chances of converting to paid consumers. As their numbers grew, they began to focus on the users who had the highest chances of conversion. The company wanted to reduce its sales and marketing expenses that had been accumulating, and this matter became paramount.

Apxor's survey was strategically deployed within the Vedantu app, making it easy for users to participate. The survey was carefully crafted to ask questions that helped gauge user intent, preferences, and needs. Based on the user's responses, Vedantu was able to identify high-intent users accurately and efficiently.

However, the real value of this solution extended beyond mere user identification. Vedantu used the insights gained from the survey to propose personalized plans and offers to these high-intent users. By understanding the user's preferences and needs, Vedantu could tailor their marketing and sales strategies to cater to each user's specific requirements.Vedantu turned to Apxor to address this challenge effectively. Using Apxor, Vedantu created a well-designed response-based, multi-step survey tailored to their specific needs. The primary objective of this survey was to identify users with high intent, i.e., those most likely to become paying customers.

This approach had a twofold impact:

1. Cost Savings: By directly targeting high-intent users, Vedantu saved a significant amount on sales and marketing costs. They could allocate their resources more efficiently, focusing their efforts on users who were more likely to convert. As a result, they achieved a substantial reduction in their overall marketing expenses.
2. Improved Conversions: Not only did Vedantu save on costs, but they also witnessed an improvement in their conversion rates. The personalized plans and offers based on user survey responses resonated with high-intent users, resulting in a higher conversion rate compared to generic marketing strategies.

In total, Vedantu's strategic use of Apxor's survey tool resulted in cost savings of 1 crore in sales and marketing expenses. This achievement was a testament to the power of data-driven decision-making and the efficiency of using innovative solutions to target the right users effectively.

Apxor's response-based survey solution enabled Vedantu to not only identify high-intent users efficiently but also to reduce their sales and marketing costs by a significant margin, ultimately saving 1 crore. This strategic initiative showcased the impact of leveraging user data and personalization to achieve substantial cost savings in a highly competitive industry. Moreover, it underlined the potential for businesses to use innovative technology to refine their targeting strategies and improve their overall return on investment.