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Vedantu is a hybrid education firm that provides live interactive lessons to students in kindergarten through twelfth grade. Their patented teaching platform allows for delivery of individual and team classes by trained Master Teachers – in live real-time, offline, and online environments.
Each month, over 35 million users’ access Vedantu through its app and web for free. Its Youtube channel gets more than 60 million views monthly, the highest in the K-12 segment for any educational company in India. Vedantu is an established leader in K-12 LIVE tutoring space. Vedantu offers preparation classes for competitive exams such as IIT-JEE, NEET, Commerce, CBSE, ICSE.
Vedantu’s vision is to transform and change the decades old way of teaching and learning through quality teaching, captivating content, and advanced technology to produce an improved learning experience for students with enhanced result learning outcomes.
Vedantu had a strong desire for more detailed inquiries into their customer voice, and it is extremely important for Vedantu to get the right information from their targeted users. However, as their engineering teams were busy with other tasks, the demands of user research were not getting met in time. Vedantu felt that a tool to help them perform mass user research was missing from their tech stack. That's where Apxor stepped in.
Understanding User Personas at Scale
Vedantu turned to Apxor, a versatile and effective user research tool, to address the challenge of understanding user personas at scale. Apxor platform empowered Vedantu to create over 300 surveys, reaching approximately 1,77,000 unique users within the last three months. This large-scale user research effort provided Vedantu with a wealth of insights into their user personas, enabling them to gain a nuanced understanding of user preferences, needs, and goals.
Apxor's user research capabilities had a profound impact on Vedantu's ability to understand and categorize user personas. The platform facilitated in-depth insights into the diverse user segments within Vedantu's user base. This, in turn, empowered Vedantu to make data-driven decisions tailored to the specific needs and preferences of these user personas.
The impact of this enlightened understanding of user personas included:
In summary, Apxor played a pivotal role in helping Vedantu gain a profound understanding of their user personas. This deep insight empowered Vedantu to make informed decisions, personalize their offerings, and optimize the user experience to cater to the diverse needs of their user base. As a result, Vedantu strengthened its position in the highly competitive edtech industry by delivering a more personalized and user-centric learning experience.
"Vedantu’s decision to use Apxor proved to be a true game-changer for us. We have polled 170,000+ users through more than 300 surveys in the last three months, and we have received responses upwards of 50%. We were able to get high-intent prospects, cut our sales expenditures by one crore, and boost our return on investment by more than 5X, thanks to Apxor. Apxor is the go to tool for our product and marketing teams, because of its user-friendly interface, seamless integration with mobile applications, and built-in real-time nudging mechanism. As a matter of fact, we consistently favor Apxor and advise other product and growth teams to do the same."
